HITT Logo & Brand Identity Designed by The Logo Smith

Client: HITT - Indie Gaming Studio

It wasn’t my intention to create something so purposefully blocky (or pixely), but throughout the brainstorming and logo design exploration process, I found myself working on this particularly striking aesthetic.

The icing on the cake was realising I could incorporate the all 3 HITT letters within the one logomark, and it’s this super blocky approach that lended itself so well to this solution.

Styling the HITT brand name from the basic shapes within the logomark was a no-brainer, so we ultimately end up with a very strong, bold, smile yet unique and meaningful logo design.

Keeping to the black & white colour palette also adds to striking look and feel of the logo and also the rest of the brand identity.

→ Project Page: HITT - Indie Gaming Studio

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The Logo Smith aka smith.™

→ smith.gl/portfolio
→ smith.gl/hire-smith

The Logo Smith aka smith.™ – a British freelance logo designer extraordinaire – has over 28 years commercial experience, in: Logo & Brand Identity Design; Logo & Brand Redesigns & Updates; Icon Design; Label & Packaging Design; Social Media Branding; WordPress Development (SEO, Security & Performance); Lithographic & Digital Printing; Reprographics; Advertising & Marketing.