Cocktail Tour Brand Identity

Logo, brand identity, and a brochure design for Cocktail Tour, a new at-home cocktail delivery service accompanied by an online Zoom tutorial that enables you to make cocktails from all around the world in the comfort of your own home.

The logo mark is a mix of a hot air balloon representing an exotic journey and a martini glass symbolising cocktails. It’s also a reference to the company’s slogan, “Around the world in 80 cocktails”. The supporting visual elements are fresh and light, making the logo float in the air, just like a balloon.

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