Facebook Pixel and Shopify, How To Set Up [Tutorial] – EraofEcom

Introduction: A code that you put on your website to collect data to help track the conversions from Facebook ads, build a targeted audience for future ads, optimize ads, and remarket to the people who have taken some action on your website is called a Facebook pixel.
https://eraofecom.org/blogs/organic-social-growth-hacking/facebook-pixel-and-shopify-how-to-set-up-tutorial