Canwest Logo Concept Two

This was another version of the Canwest logo that was rejected. Made while working at Burke Group, the client ended up wanting something more local. tying it to the Banff location where the event itself is hosted yearly.

The concept for this was to play with typography and animals. Since they deal with many kinds of animals, the nose was vague enough and yet still tied this to the animal/veterinary world.

Client: Canwest Veterinary Conference
Agency: Burke Group
Art Direction: Tyson Dueck
Designer: Michelle Scully