McDonald’s Wants to Know Your Order Before You Do

McDonald’s CEO wants Big Macs to keep up with Big Tech. Steve Easterbrook is giving the Golden Arches a data makeover. ⁣Read full feature story - https://www.bloomberg.com/news/features/2019-09-25/steve-easterbrook-wants-mcdonald-s-to-think-like-silicon-valley?srnd=businessweek-v2

More details about the project - https://www.behance.net/gallery/86213743/McDonalds-Wants-to-Know-Your-Order-Before-You-Do

Credits ---
Client : Bloomberg Businessweek
Producer : Diana Suryakusuma
Design/Direction : Sylvia Boomer Yang
Animation : Bruce Chen, Tyson Peng
Sound design : Cadell Cook
Narration : Jillian Goodman

Sylvia Boomer Yang
expresses herself through fun, bold and dynamic designs.
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