Inner Calm with Jane

Branding for a business which focuses on helping individuals improve their wellness and mental health by taking simple steps and habit changes by using mindfulness and meditation mindset techniques and practices. For this logo I chose 2 typefaces which conveyed a friendly but also professional service. I used the lotus flower as a symbol of the purity of the heart and the mind to portray the fundamental theme of the business. The colour scheme of the brand also symbolises this sense of serenity, originally designed to a blue colour scheme we eventually decided on a green scheme which communicates the desired message very successfully.