Casebook | Persona Board for Adobe with NSAC

Created for National Student Advertising Competition (NSAC) and their 2020 client, Adobe. The persona section of our casebook was mapped out according to our aggregated interviews and observations of 12 marketing professionals. From this, I illustrated through Adobe Illustrator 3 personas to later be added into our team casebook. As with my other graphics made for the casebook, I kept fluid gradients and isometric elements in mind. With a theme of 'Adobe Universe,' there are also several nods to our overall space look.