Made in Shanghai
This is my undergraduate final project - Rebranding of 'Seagull' Camera. (A graphic design project combines with a bit product design) 'Seagull' camera as the pride of Shanghai manufacturing in the 1960s and 1970s. It is not only a long-history brand but also the memories of a generation. This work not only gives a new birth to 'Seagull', but also as a model to other old brands. It aims to stimulate some obsolete brands to think about themselves and find new opportunities in the market.
The whole project includes: Logo/Products(cameras)/Posters/Cards/Brochures/Part drawing/Videos
Team memebers: Siyin Li, Xiaoyue Qian
Be rewarded by:
Silver Award for graduation Design of China Academy of Art(2017)
Award360-100Annual design(2019)
More infomation via: https://www.behance.net/gallery/78581093/Rebranding-of-Seagull-Camera