Glitz Branding

I developed my own paint brand and designed a logo, paint swatches, paint can packaging, and an inspirational booklet for clients.

Glitz is different from other paint brands in a way that it is a sparkly metallic interior paint company that bases its color collections off of some of the earths most precious gemstones.

The logo was designed in attempt to represent a gemstone, the letter “G”, and a paint palette all in one. I believe that the strongest logos are the simplest in form, yet have the most symbolism and meaning behind them. I was able to incorporate the shapes within the logo throughout some of the other branding elements by adjusting the size and color and making new patterns out of it in order to maintain consistency within the branding system