Ky Beer Cheese

The goal with this project was NOT to completely start from scratch. We wanted to retain some of the initial elements used in the label to retain some of the existing brand recognition while at the same time giving them a cleaner more polished look that popped more when you were scanning through a case of products.

Another element was that they wanted to incorporate a mouse mascot that had been used on some t-shirts they had had made.

The logo was created as a vector graphic.