The Art of Sport Branding
The Art of Sport is a professional training company by Richard and Nupur Paiva that is committed to the overall development of young girls, aged between 6 and 11 years, through sport. The identity was built with the idea of an exclusive club that the girls can feel proud to be part of, and proudly sport the crest on their uniforms. The logo lettering was custom drawn to bring out the emotion associated with the brand.
Full project here
