Red paper airplane week

A simple social media campaign (aimed as a facebook cover image) for a certain search comparison site.

The idea behind it being that red letter days and new years are important to chinese culture, transitioning this toward the context of the company, comes red airplanes.
As a campaign that not only entices more users to like and share which improves the companys social media presence, it serves as a fun culture link. Maybe even interests users to search for flights to china during the new year themselves as a compulsive act.