Sapphire. Club Logo Design

Sapphire. Club Hotels is a family-owned hotel from Charai, India. The Beach Villa hotel with a nice ocean view includes multiple ameneties like spa, banquet hall where guest are encouraged to perform Yoga and Meditation. We worked together on establishing a new image for the market, after going back with multiple deesigns options, we wanted to represent the brand using a very clean and modern emblem capturing tradition and modern all in one.

Project goal: The main goal of building this brand is to emphasize status and recognition around the world.

Approach: The colors are a combination of complimentary colors combining a cold and warm scheme to create armony between the earth, sand and Indian culture with the peace and hope that brings the blue.