Zeit Logo Design Process

Zeit is a software consulting company based in Denmark that focuses on backend development built with Ruby on Rails and iOS applications. More than just software, they strive to provide their clients with the best solution to their problems by communicating clearly with them and helping them to find the right solution to their problems.

Zeit means "time" in German and as our goal was to help them to communicate that they are both a technical and empathic human resource, we decided to use as a base a very strong and iconic symbol: a hourglass. We think it is a visual representation of time that is more human and reflects clearly the craftsmanship side of software development.

You can see all the project here: http://bit.ly/17Sa6dB