Senmeisa jewellery website header animation

Exploring a one page website for Senmeisa that steps the visitor through the way Senmeisa work, what they’ve worked on in the past and how to get in touch.

This opened the door to explore using After Effects as a prototyping tool. Testing how bespoke transitions will work down the page and really take full advantage of the space available.

The first experiment was how we can introduce the header typography plus imagery. Deciding to blur the image and bring it into focus as the page loads to emphasise the brand concept of clarity.