The OAK Room

The OAK Room is a cigar bar-meet-modern lounge concept.

Picture this — the perfectly grand mahogany room with high ceilings, leather couches, dimly lit chandeliers, low tables, scotch menu and box of cigars on each. After creating this vision, I then named the space and worked through positioning, messaging, branding, and collateral design, until it started to all come together. The OAK Room is a space for a man from ages 30-45 who turns to his glass of scotch and cigar after a long day. It’s laidback, it’s sexy, it’s the OAK Room.

Meet me at the room.