Waldo.

I recently painted a customizable toy prototype (think 'munny') to contribute to a series that a class-mate of mine, Marta Ryczko, is launching as part of her self initiated 3rd year graphic design semester-long project.

You can find out more about 'Waldo' here: http://rachleta.blogspot.com/2011/03/fox-called-waldo.html