Aurum – Logo Creation & Brand Extension

Aurum is one of the jewelry brands started in 2017. The jewelry is made from paper specially designed by less-privileged woman. Their moto is to “Empower a Less-Privileged Woman”.

While designing logo clients main focus was on being unique, smart and trendy at the same time. Since its a jewelry logo my aim was to use something related to jewelry.

After lot of brain storming, I came up with idea of carving letters "A U R U M" in the diamond shape. The idea was appreciated by the client and approved in one shot.

For brand extension we decided to make standee's and banners for this product.