Illustration for Adidas Originals Beijing Shop

This is a concept design for Adidas Original Beijing Shop. I use Chinese Character typography of Beijing as the basic structure. Adding both ancient and modern architectural elements into it. In order to show the sports feature I add many traditional Beijing local sports elements and build a main abstract character to dominate the whole image. The whole design represents the unique spirit of Beijing city, which is both old and modern, traditional and bold, full of multiple energy and sports spirits

All in my style of abstract geometric shapes and color balancing.

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