Odyssey Branding

Odyssey is a luxury Boutique Hotel branch that comprises adventure holidays and luxury features. Offering choices at leftfield destinations the brand has a planned rollout of hotels across all corners of the globe. Odyssey is a meeting point between luxury and adventure holidays.

One of the meanings for the word Odyssey is “a long journey in a boat”. A ship wheel and the horizon line above the sea were used as main references to create the logo. The straight lines in the logo resemble “stability”, – safeness and comfort – in Odyssey’s purpose, the horizon and the desire of discover the unknown beyond it.

Odyssey appeals to people as a place where they can escape from their everyday routines without giving up the comforts of a luxury hotel.

Check out the full project: https://www.behance.net/gallery/34052538/Odyssey