Frèj Packaging Pattern

Frèj is a fun and healthy juice brand. Vibrant, energetic and natural, it is made up of a combination of fruits and vegetables rather than just fruit — which are sometimes seen as very sugary. Although the brand is all about to health and well-being it is not that serious: Frèj wants to live and have fun, just removing a little of the guilt attached to fast pace.

Frèj is a cold pressed juice frozen at the point of making so there are absolutely no nasty preservatives or additives in it. It has none of the goodness taken out. Even pasteurising (to extend the shelf life) takes out a lot of the natural nutrients into the juice. Thus, Frèj comes in a plastic pouch packaging and is sold as a frozen item, so it retains all of its goodness up until the point at which the customer chooses to defrost and drink it.

Check out the full project: https://www.behance.net/gallery/42959863/Frej