Naval Care - Flags

Proposal for Naval Care

Naval Care is a naval engineering office based on Florianópolis that focuses on physical and legal issues of vessels.
The care that Naval Care offers was brought together with the expression “this is our flag” (which means “this is what we stand for”) by the icons of the flags of the nautical alphabet and they spell out “care”. They compose the logo alongside the san-serif typography that was chosen to represent the technical knowledge of the company, the “R” on the other hand has more organic traits speaks for the care and value given to each client. The ocean is represented by the shades and tints of blue.