Color Percentages and Purpose
Hey all! đź‘‹Hope you're having an amazing week and smashing projects!
One thing that I feel like that is heavily looked over in brand guides, is the purpose and the percentages of color usage. I can create 5 brands, using the same color but switch up how they are used, and they will all look different. Make sure when building out a brand guide to add in the percentages of how the colors should be used and the intent behind each color as well. This will drastically help the styling stay on brand and consistent.
Looking for a brand identity? Let's talk!
Email me - kyle@brasshands.com
