Illustrations for Empire Coffee

After developing the new brand identity for Empire Coffee, we started to express its previously designed voice and tone, through some characters and illustrations that showed its personality and how they wanted to characterize their clients. 

We come up with a flat style with minimal details and fine lines and that relies on the brand identity concepts and its graphic complements.

The illustrations had to look similar between them but we left some space to come up with different ideas and details for every illustration to reinforce the creative spirit that we previously defined for the brand.

Full project on Behance: https://www.behance.net/gallery/97980363/Illustrations-Empire-Coffee