Nagad MFS Homepage Redesigned
Hello Everyone,
This is a redesigned concept for a well-known Mobile Financial Service of Bangladesh "Nagad". Nagad is a very dynamic and secure digital financial service that facilitates customers’ daily financial transaction needs like cash-in, cash-out, send money, recharge, bill pay etc.
Problems:
1. Traditional MFS Look
2. Multiple Payment Button Which Creates confusion For User
3. No Visible Offers
4. Lack of Desirability
5. Strong Redish-Orange Color All Over
Solution:
1. Tried to Update the UX & UI of the home page. Changed some placements. As like, each time a user enters the app s/he check balance first, then he does other stuff like send/cash-out money. but in the current system reaching the balance checking button is too hard if you are using the phone on one hand, where most people use the phone in one hand. So the placement is changed for easy access for one hand or two hand use. I have added a "Scan & Pay" button at the bottom. As the future is cashless (as all the country is moving towards this) so I believe this will set a trend among Bangladeshi MFS service as The Easiest Payment System.
2. Categorized Bill Pay for easy access.
3. Offer visibility, so that users can avail different offers directly from the home page.
4. For Desireablity: added some micro-interactions, fluid animation with transitions
5. Converted into some eye-soothing color with the feel of brand color
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