Focus/Forests Campaign Motion

A recent campaign video Formative delivered, for a really cool Focus/Forests project that shows how Microsoft and SilviaTerra are using technology to help foresters address issues in ways they couldn't before.

This video played in Times Square at the Microsoft store on "The Cube" and at street level, and some similar versions played on a dozen more screens of varying sizes at the Staples Center in LA, along with a slew of social assets.

I was responsible for this motion deliverable, among others, and did some initial motion tests to get buy-in on the concept. Additional credits: Fredrik Averin (Campaign Art Direction), Joshua Downs (Video/Motion Production), Clare Ortblad (Campaign Social Asset Production), Michelle Millard (Copy/Creative Direction)