Bold Rock rebrand

This is part of a rebrand concept for Bold Rock Hard Cider.

I've been a fan of Bold Rock for a long time, and I'm excited to see them expand. With expansion, though, a new identity may be necessary.

The concept came from the organic shapes they use in the current branding, and the spunky personality of the company. I aimed to convey a friendly, small-town feel in a professional identity.

Check out the whole book and more applications at https://laurenmohan.com/bold-rock-rebrand.

Feedback is welcome!