Branding Brava - Hot sauces
We were commissioned to create the strategy for the brand and the first packaging line for Brava; A new series of hot sauces that highlight the ancestral and mystical flavors of three different presentations of chili peppers. The flavors are traditional like Habanero, Jalapeno and Chamoy. The experience of tasting the sauces and their strong flavor immediately took us to a world full of mystical and acentral forces (not identifiable), almost shamanic and cosmic, which envelops with their intact fire each product. The same thing we wanted to happen with the packaging, so we ventured to plan, design and illustrate a series of labels framed in 3 mystic and shamanic characters (fictitious), focused on the natural strength of pre-hispanic and popular symbols such as reptiles, felines and birds. To each we give symbolize the domain of a sacred fire, which resents the strength of each sauce.
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