Logo for Diesel Power Truck center.

The Diesel Power logo is the main element of the visual identification and memorability of the brand. In all external manifestations – from business cards to branded vehicles – the logo performs the basic functions: recognizability and unity of style.

The main idea of the brand, which is reflected in the logo – is maximum power, maximum charge.

The graphic composition of the logo consists of two words «Diesel» and «Power,» one above the other, where the letters «E» in both words form a stylized full charge indicator, symbolizing the maximum power, and the oblique font sets the dynamics of the entire composition.