Momentum mobile app | Icon & logo

Momentum is a mobile app born with the scope of ​​unite in one platform all the accommodations that help to reduce carbon footprint.

For the icon and logo I mixed different concepts: the idea of nature (mountain shapes), the idea of map and journey (pin) unite to the M for Momentum, the app name. The final shape remind me also of an hot air balloon: a symbol of curiosity for exploration.