Ravelry Rebrand

Ravelry recently released our new brand identity! This is the first rebrand since the site's founding 13 years ago. Ravelry is the internet's largest pattern database, project organization tool, and social network for knitters, crocheters, and fiber artists. I'm the company's sole designer (we're a tiny staff, just 6 people), but it was a group effort to create a new identity for ourselves in house.