This Generation Visual Identity

The idea behind the logo is to create a mark that is youthful and
identifies with the purpose of the organization
.

The logo mark’s inspiration comes from the book of Proverbs chapter 23, verse 7 “For as a man thinketh in his heart, so is he...”

The Logo mark features an arrow coming out of a heart. The heart
shape is used to depict the mind and the arrow depicts the actions
that proceed from the heart. The arrow points to the right to show positive actions coming out of a transformed mind.

The word mark uses a bold and stylish font to depicts the vibrancy
and courage that This Generation aims to impart into the lives of young people.

Green depicts productivity and youthfulness. The colour Orange is added to show the vibrant and energetic nature of youths.