Chicago Fire Fc Rebrand

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Unofficial rebrand of MLS Chicago Fire Fc. They recently got a new logo but I still feel that they deserve a better logo and identity. I know that they have passionate fans and people. I wanted to show this in my redesign. Also what inspired me was the the city history and how much they love their football team. Please note this is concept art only and is in no way affiliated with Chicago Fire FC.

Full presentation down below:
https://www.behance.net/gallery/99999101/Chicago-Fire-FC-ReBrand

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