Virtual Presto Card app
VirtualPresto card is supposed to simplify the Public Transport Payment System for people in Toronto and GTA.
It can be used with any transit agency, and also allows you to use various transit passes.
- Use just your cellphone!
Customers could:
Check all needed info about a trip immediately (balance, how much money were charged, when, where, how much time left for transfer).
Load Funds right away via a cellphone;
Choose Day, weekly, bi-weekly (a new pass), monthly passes.
And Tap a cellphone instead of a hard card!
So, this app is convenient, descriptive, time-saver, and universal.
- More personal
Also, using personality and humor principles for creating an emotional connection with an app. And just make life more fun.
A Presto assistant (reminder) is telling you with small jokes if a customer needs to load funds.
If there is enough money, a happy reminder suggests customer travel.
If there is not enough money for a ride, a confused reminder suggests you load funds or stay at home as an option.
Why is a reminder not sad in that case? Because staying home is a really good option sometimes :) Moreover, I do not want to have any really sad associations with the Virtual Presto.