HotCerise Logo Concept

Logo concept for Hotcerise coffee shop & restaurant.
My focus on simplicity that can attract customers & my client & my client wants something that reflect the name with boldness. So I try to combine two initials of the name. And a flavor of red to feel it bold.
Is it make sense to you as a designer or a customer?
Or I disappoint my client.
"A new start always needs a good direction, better if it comes from someone who have already went there" Most welcome, your precious tips & directions.