Northwoods Concept
The sole focus of Northwoods is to help state and county human services agencies increase client service levels and productivity while cutting costs — allowing them to do more with less. Northwoods is different from most technology companies and looked to Minds On to help them identify, define and visually represent what made the company unique.
As the lead visual designer for Northwoods I was responsible for defining/improving the usability of their website, prototyping designs, templates and layouts, producing interactive design elements, and supporting the development team in enhancing their overall web, mobile, social, and email marketing presences.
The position worked closely with Northwoods’ marketing team, as well as, Minds On’s Account Manager and Development leads to identify an intuitive and beautiful design.