Blue Rock: Modern Chipper

Business concept, identity, product concept, packaging design, branding for Blue Rock.

Blue Rock is a modern chipper in San Francisco. It is inspired by the 1840s fish and chips shops of Great Britain. More than just a place where people could get a bite of fresh fish, Blue Rock introduces you to a fun British experience. The concept of the logo are handcrafted and letterings, and it's also a symbol for an energetic fish tail. Chipper!