System-Service

I think every logo starts with a story...

«System-Service» is a research and production company that develops, manufactures, and implements automation systems at oil and gas industry and small energy facilities. The company focuses on the integrated automation of large technologically complex objects, consisting of a large number of subsystems and individual installations.

The first task is to choose a font. As versatile and complex, but at the same time accurate as the activities of the company itself. The next step is an interesting pattern, symbolizing microcircuits and boards, which are also produced by the company.

Having decided on the style and symbol (the first letter in the words "System" and "Service"), it's time to dive deeper and work out the logo.

After rethinking the symbol, the idea appeared to leave only the outlines from the “S” symbol.

It was decided to put a pattern with a microcircuit on the symmetrical line in the middle. This made it possible to emphasize the company's sphere of activity even better, as well as clearly related with the idea of the logo.