DR MARIA EDUARDA BERNARDI

In this branding project of the psychiatrist Maria Eduarda Puppi Bernardi, the main objective was to give her patients the feeling of freedom, health, happiness and lightness. In the color palette of the brand, blue represents sky and freedom, while gold represents gold in the sense of reward, trophy, achievement. The bird symbolizes intelligence, wisdom, lightness, the divine, the soul, freedom, friendship. Because they have wings and the power to fly, in many cultures they are considered messengers between heaven and earth. The bird is opposed to the serpent, as the symbol of the celestial world to the terrestrial world. In Islamic culture, birds represent angels, since they have wings and can reach the heavens, while for Celts they symbolize the messengers of the gods; they are divine helpers, considered, therefore, symbols of divine freedom. It is interesting to note that the birds' nests are often compared to paradise, the hidden and inaccessible refuge, the ultimate abode. In the Koran, the bird is seen as the symbol of the soul's immortality through its mediating role between heaven and earth.