COCKTAIL FESTIVAL SP

Alchemy is the practice that combines elements of different sciences with three main objectives: obtaining the long life, healing of diseases and the transformation of the metal into gold. To achieve these goals, a mystical object is needed - the Philosopher's Stone. Like alchemy, mixology seeks to promote well being in those who consume, so, the Cocktail Festival SP is the first edition of a mix of aromas, colors and flavors. The color palette chosen for the visual identity is related to alchemy, the blue background represents the night, the white the brightness of the stars, the gold the search for gold and finally, the red to represent the Philosopher's Stone. Alignments and contrasts induce a visual reading from left to right, top to bottom.