SUS - Brand Identity 01

New SUS Identity
By participating in the Kimura 2020 Challenge, we were invited to reimagine the visual identity of sus (Health Unic System). In this project we seek to rescue the essence of one of the largest public health systems in the world, which serves more than 210 million people. Our biggest goal was to create something memorable that would bring more humanity, unity, positivity and belonging to the brand.