Stash Finest Gin Label

Storytelling in branding. We all love telling stories. Any product you take has a story behind it. It can be a story of success but also a story of a long struggle. It can be a story of love, of childhood. Connecting a product to a story emotionalizes the buying decision. After getting to know about the product, the value of it is effected. Have you heard the story of the Twix brothers, who hated each other and each competitively created one bar to later put together in one packaging? Or have you heard the story of Ben & Jerry, who were claiming their secret ice cream recipe was “too much of everything”? Those stories brand a product and help the customer make a decision to buy a product quicker. It’s a point of discussion, something to tell someone else. And that is the best brand marketing. So not only will a brand story help the buyer to buy your product, but also shape a successful word of mouth marketing strategy.