Toh

Naming, branding and interior design for a new project of luxury apartments in Tulum,
one of the most important and fast-growing beaches of Mexico. We developed the name and language of the brand as a project that had to fit and complement the previously developed architectural project, in a way that we could translate it and incorporate it in a harmonious way to the interior design.

Inspired by its surroundings, culture and stories, we discover the legend of a type
of bird endemic to the Riviera Maya that naturally lives near the cenotes. Its name: Toh, a mysterious name that provides this development with an identity linked to its place of origin and its particular nature.