Kindbody Brand Identity: Brand Mark

Kindbody needed a branding agency to get out of the gate fast with a planned NYC launch only months away. The competition felt cold, male-dominated, and off-putting. None of the top fertility clinics provided the assurance that comes with a familiar brand. The opportunity was ripe to launch a modern clinical experience that fuses technology, wellness, and technology, all housed in a beautiful boutique environment.

The parenthesis symbolizes the body and mind — creating an ownable and scalable visual asset, for example in the tagline “Own your (future).”