Session Full Brand Identity Design

About Session:
Session is an upcoming app that will revolutionize how people exercise. It will help you to be more productive in your exercises. You’ll see better results in 20-30 minute sessions if you stay consistent. All workouts are designed using bodyweight exercises and basic equipments only. You’ll be coached by an AI system, with workout plans created specifically for you, based on your feedback.

My approach:
Session is a great name – small and strong. I could work on a logotype, but since it’s a mobile app, my focus was on how it would look on screens. It should also work as an icon, specially an app icon. The direction I decided to follow was around a lettermark, featuring a unique S design. After an extensive exploration phase and experimenting with different applications, the final design was an S lettermark that would represent all the brand attributes: bold, minimal, movement, innovative and confident.