Timothy Witherow

This movie poster demonstrates the personal branding of “Timothy Witherow.” The logo is a representation of design itself as a constant journey. The hat represents the many characters in design. The cane is representative for travel and transportation. The umbrella signifies protection along the way. The specific pose portrayed is depicted through the minimalistic logo design with photo realistic imagery. The Travelling Man is the overall concept of the brand; he represents the journey through life and design. The credits toward the bottom are unique selling statements that portray Timothy Witherow as a brand, allowing a relationship to be created with the audience.