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Based on recent user research, new users didn't get a clear picture of what Beek does versus the competition, so we wanted to show that Beek is a subscription platform where they can stream more than 250,000 audiobooks, audioseries, podcasts, meditations and more with a monthly subscription, it is a everything you can consume instead of à la carte.

Showing the number of steps is our way to reduce friction by showing upfront to the user that this is a two-simple-steps way to get.

Showing the audio covers upfront shows the variety of content we have. Headline "Discover the best audio content with no limits" to describe the unlimited content you can listen to, and the description to show the type of content you will find in Beek.