Unofficial New Friedrichs

This local family coffee roastery and shop has had the same brand since 1991. I kept the navy blue and made it more modern in the type with a hint of quirkiness (this family is very generous and also quirky so I felt it fit).

I made the icon a lot more simple by taking the text and older gentleman out of the baseball diamond to make a classy mustache. I mean have you ever seen a mustache for a coffee brand? Felt bold to me and that again fits with this family.