ShowApp

Event promotion had long been divided across multiple platforms, making it difficult for promoters and anyone interested in attending an event to get a full view of what and who was available and interested in a given area. In this light, a new client came to us with the goal of creating software which would announce nearby events that match a user’s preferences and location, while at the same time functioning as a social network.

Initially, the client saw this project as a messenger that would send alerts to users, but the Magora marketing and development teams demonstrated just how much more potential there was in the idea. Building on the client’s premise, the team planned a globally-accessible application that generated a news feed arranged based on interests, friends’ recommendations, subscriptions, and the current location of a user.