Paragraph Logo Design
It hasn’t been long years since the time when newspapers were the major source of hot news, but now, in the age of the Internet, social media quotes first-hand words instead.
In these days that are full of various events and intertwining news, the main concern of the “Paragraph team” was trying to share the content with the people in the form of intimate videos and language/conversation. And with that in mind, I was commissioned to accomplish designing this logo. On the basis of the client’s story and the provided brief, I was inspired to use the elements of the newspaper, a symbol of print media, and video, as the main concentration of the team's activities.
And then to achieve the style and visual output from the original etudes of the work compatible with the following three main principles that I have for the design of a logo or a sign; 1) Simplicity (easily recognizable and memorable), 2) Flexibility (suitable for digital space and printing), 3) Appropriateness (to communicate with target business and audience), and with considering that these three characteristics are according to the customer's defined strategy and brief, I finalized this visual output.